A Promotional Video promotes a particular product, service or cause. Usually two to three minutes in length, it is designed to be informative, engaging and encourage action to be taken after watching. The video is usually distributed through Youtube and social media channels.
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A Profile Video gives an informative and engaging overview of a person, group or business. Typically between two and five minutes in length, the objective is to expose a human story and make a personal connection with the viewer.
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These are usually 5 to 15 minute videos which are for external or internal use. For example, a video to show the work being carried out on a specific project to stakeholders or new staff.
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A video testimonial is far more convincing than a written one due to the simple fact that you can see the person talking and therefore believe them. Remember, 55% of communication is visual and body language is the key component of this type of video.
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Having a video as part of the recruitment process gives potential staff a real insight into the company, what its values are and what is expected from them. Including testimonials from existing staff members is a great way of displaying the existing culture and making that important human connection
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A Training or Safety Video is an internal video used to train staff and/or induct new staff. This type of video saves time and resources by reducing the need for repetitive one on one or group training for new or existing staff members.
An Event Video documents a live event such as a product launch, awards ceremony, or a seminar.
Related pages:
The Video Production Process
Full Testimonials
A testimonial video I produced for the Entertainment Bo...
An observational short film shot during a rare snowfall...
A short film commissioned by New Zealand Post
