I have two rules I stick by with any production:
1. Make a highly effective video which exceeds the expectations of my client.
2. Make it an easy and pleasant experience for my client.
The video production process usually consists of the following stages:
I usually work as a one-man operation but occasionally recruit additional personnel if the project requires it. This keeps costs low for my clients whilst ensuring a high quality video is delivered. Not having a large crew on location also means that it is a far less intimidating experience for any staff who may not be used to being in front of a camera. This results in a much more natural and convincing video.
If a project requires specialist skills such as complex visual effects or motion graphics, I have a network of specialised personnel on standby if required.
My aim is to always exceed the expectations of my clients. Video production is sometimes seen as a tedious process but I pride myself on giving my clients a hassle-free experience with a very effective end result.